CUPRA’s incredible journey

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Post by Rob »

CUPRA was launched in 2018 with the ambition to reinvent contemporary sportiness, driven by a few believers who wanted to challenge the status quo.

The first vehicle to embody the ambition and character of our challenger brand was the CUPRA Ateca. A unique model in its segment.

Two years later, we launched the King of Leons, CUPRA Leon. It was our first model with an extensive range of powerful engines, and the first electrified CUPRA model, thanks to its high-performance plug-in hybrid engine.

This was followed by the first standalone model, CUPRA Formentor. The Crossover SUV has been a huge success with almost 100,000 units delivered globally so far and it is now our best-selling model.

And then came the CUPRA Born. The first 100% electric car, and the perfect match between electrification and performance. But the vehicles are only part of the story.

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