Cupra targets 70,000 sales a year for CUPRA Tavascan

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Cupra aims to sell 70,000 units a year worldwide of the Tavascan coupe-styled midsize SUV, the Volkswagen Group brand’s second full-electric model.

Cupra Tavascan exterior front side on 10.jpg

The Tavascan, which will be built in China and exported to Europe, is underpinned by VW Group’s MEB full-electric platform. The Tavascan is due to go on sale in Europe in the first half of 2024, with first deliveries after the summer. Right-hand drive markets will follow slightly later.

Wayne Griffiths, CUPRA CEO said that a final price for the Tavascan had not yet been decided, citing volatility in the EV market, but he said it would be “competitively" priced to achieve Cupra’s volume target.

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