Cupra targets 70,000 sales a year for CUPRA Tavascan
Posted: Tue Apr 25, 2023 11:06 am
Cupra aims to sell 70,000 units a year worldwide of the Tavascan coupe-styled midsize SUV, the Volkswagen Group brand’s second full-electric model.
The Tavascan, which will be built in China and exported to Europe, is underpinned by VW Group’s MEB full-electric platform. The Tavascan is due to go on sale in Europe in the first half of 2024, with first deliveries after the summer. Right-hand drive markets will follow slightly later.
Wayne Griffiths, CUPRA CEO said that a final price for the Tavascan had not yet been decided, citing volatility in the EV market, but he said it would be “competitively" priced to achieve Cupra’s volume target.
Wayne Griffiths, CUPRA CEO said that a final price for the Tavascan had not yet been decided, citing volatility in the EV market, but he said it would be “competitively" priced to achieve Cupra’s volume target.